I was asked to make a video for The Housemartins, a band from Hull that was signed to Go! Discs and distributed through Chrysalis Records, for their second single Happy Hour and it was agreed that we would shoot live action and also have the band reproduced as plasticine animated characters by a company called The Giblets. A storyboard was worked out in conjunction with the animators and we then filmed the live action in a pub in St Johns Wood Terrace called The Star. The video starts with the band dressed in suits at the end of the working day at the office; they then do a silly walk into the pub passing Phil Jupitus as they enter the bar (he was working as their press officer at the time). They choreographed themselves turning from gorky office workers into groovy northerners. Then we worked out a number of pub gags that would allow them to turn into animated characters and back again. We shot the live action section in a day but the animators took 3 weeks to shoot their section.

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Working with the Beautiful South