Make it stand out.
It all began with the follow on from The Housemartins. Paul Heaton thought of calling the band Petal but they settled on The Beautiful South and would perform with a large banner behind them saying Northern Scum.
In much the same way as before Paul Heaton would come up with a video idea and ask me to organise it - As the band got more confident they became more assertive, particularly Dave Rotheray who was co-writing the songs with Paul and they collectively decided they should take a different direction for their videos
Song for Whoever - 1989
Keep it all in - 1989
Sail This Ship Alone - 1989 -We filmed this video in the Rivoli Ballroom, a Wonderfull old venue that has been kept fairly much in it's original 1950s condition - the band got bored during filming and started to play baseball and managed to damage one of the chandeliers - The seaside sequence was filmed in Worthing
Bellbottom Tear - 1992